eSports is getting a huge boost in Malaysia as local satellite broadcaster Astro has launched the first dedicated 24-hour eSports channel in Southeast Asia.
Called Every Good Game, or eGG for short, this channel will be broadcasting popular eSports tournaments like League of Legends, Dota 2, Counter Strike: Global Offensive, Hearthstone, Starcraft II and more on Astro and Astro on the Go on channel 808.
Astro’s isn’t a stranger to broadcasting eSports events of course, as the broadcaster has previously televised The International 5 Dota 2 Championship back in 2015, making it the first paid-TV operator in ASEAN to broadcast an eSports event. The broadcast was a huge success among the younger demographic and has spurred Astro to create eGG.
“eGG plans to partner with main gagme organisers and developers to bring live top tier global tournaments and on demand content featuring pubstomps, gaming walkthrough, expert guides, documentaries, game house tours and weekly highlights,” says Lee Choong Khay, Vice President of Sports at Astro.
eGG will be made available to all Astro and Astro on the Go customers for free starting in June 2016.
Source: Astro Awani
