Home News HP’s X-Hub flagship store: creating a whole new online and offline viewing experience

HP’s X-Hub flagship store: creating a whole new online and offline viewing experience

by Valerie Quek

HP Inc. has announced the opening of its Experience Hub (aka X-Hub) in Kuala Lumpur. The flagship store was created through a partnership with Malaysian tech retailer, Thunder Match Technology Sdn Bhd and aims to provide a seamless online-to-offline (O2O) experiential retail experience for its customers.

So, what’s the big deal about it?

Image Credit: HP

Well for starters, the X-Hub unifies the retail experience across the Southeast Asia region by connecting 82 online stores that are spread across Malaysia, Singapore, Indonesia, and Phillipines (with Thailand and Vietnam to follow soon in March).

Customers can personally engage with a team of dedicated experts stationed at the X-Hub, known as HP Live Advisors, via live-time video calls or chats in your preferred language and even join livestreams on the latest HP products. All of this can be done at HP’s Virtual Showroom here.

Enough about online, what about offline?

Customers visiting the X-Hub’s physical store in Malaysia get to experience “Test Drive” stations that mimics scenarios that showcases how it would be like if you were to buy the product and use it.

Image Credit: HP

Image Credit: HP

The hub features a huge range of products for you to test out, such as:

  • Premium – High-end consumer devices
  • Gaming – Laptops, desktops, and monitors
  • Commercial – Business-grade devices
  • Print – Home and office printing

Image Credit: HP

Furthermore, customers can even grab a cup of coffee from the café located within the hub while accessing personalisation services — custom engraving, printing, and the repair drop off area.

Image Credit: HP

If you’re interested in taking a peek at HP’s X-Hub flagship store, you can visit them at Level 4 of Pavilion Bukit Jalil, Kuala Lumpur. Alternatively, you can talk to HP’s Live Advisors online here.

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