Shell aims to deliver the best hospitality on Malaysian roads by offering an enhanced customer retail experience. How are they doing that? Well, today, Shell Malaysia unveiled a brand new retail concept at its Select Shell stores, which aims to be a food oasis to motorists. Instead of just a simple grab-and-go store at a petrol kiosk, Shell Malaysia plans to turn top-of-the-range Shell stations into a place where motorists can get a larger variety of food options in a clean, vibrant and friendly atmosphere.
This concept was kickstarted with the popular snack and beverage franchises such as Krispy Kreme and Boost Juice being made available at SH Shell Damansara Jaya, to complement the freshly baked pastries and coffee-on-the-go currently available from deli2go.
Apparently, this new upgrade was due to a market study done by Shell early last year that showed at least 90% of consumers think it is important to have a place to sit and relax at the store. Also, the study showed that if the store was clean and well-maintained, 4 out of 5 people will have a positive in-store experience.
Now, Shell intends to roll out this new retail concept to more than 30 other stations over the year. However, not all of them will be the same as each Shell Select store will be customised with individual food offerings depending on the needs of the consumers in that area. Shell will also be partnering with a range of other food and beverage retailers – both local and foreign, to bring together popular franchises and its in-store deli2go.
In addition to upgrading these 30 Shell Select stores, Shell has also mentioned an additional 100 existing Shell Select stores will be refurbished to sport a modern revamped look, offering improved facilities such as seating lounges, complimentary Wi-Fi and charge stations, which complement other features including upgraded restrooms and suraus (prayer rooms) available at top-of-the-range Shell stations.
To commerate this launch, SH Shell Damansara Jaya will offer some special deals from now until 29 February 2016. For donut lovers, there is a “Buy 1, Free 1” offer at Krispy Kreme, while Boost Juice is also offering a special deal for customers to enjoy a second beverage at half price. Customers can also buy two seasonal pastries including the butter gipfel, chicken sausage doughnut, and honey barbecue sausage roll from deli2go at only RM6.90. For a limited time only, hot or iced freshly brewed latte from deli2go is also available at RM3.90. There is also a free fuel voucher for every lubricants purchase from Shell Select.
