If you love scrolling through Instagram and purchase from Instagram stores, then here’s some good news for you! Instagram have recently announced that they are coming out with three new product updates which will soon allow users to shop on videos through their news feed, save items to a specific shopping collection in their saves posts, and shop business profiles more easily. Instagram has created the new features, to allow users to have a better shopping experience on Instagram.
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The new shopping collection that your saved posts are located in looks a lot like an online store but it is a compilation of what you have saved and it would be arranged neatly for you to have a better view of what you’ve considered buying, you can save your posts by book marking the posts.
However, not every brand or posts are considered shopping posts as not every brand on Instagram has opted into a business page that allows them to sell through their profile. It’s only recent that Instagram have allowed business profiles to tag their stories with products and they can do so with video posts on news feed. So now when users are scrolling through their Instagram news feed or Insta stories, they can easily see the items that they want to buy and click on it to get more info on the product.
Business profiles on Instagram are now going on slight redesign so all of their shoppable posts will be organized under a new “shop” button, so users could treat these business profiles as web stores where everything is available to buy. Users should consider checking their Google Play Store or Apple App store to check for the latest update to utilize the new update from Instagram.
