The HONOR 600 Series has gotten off to an impressive start in Malaysia, with strong first-day sales momentum as consumers flocked to stores nationwide. HONOR Experience Stores reported high footfall on launch day, reflecting growing interest in the brand’s latest flagship lineup and reinforcing its position in the competitive premium mid-range segment.
Strong First-Day Sales and Record-Breaking Pre-Orders
The strong retail performance follows a record-breaking pre-order phase that began on 23 April, where the HONOR 600 Series achieved a 153% increase in first-day sales compared to its predecessor. This surge highlights increasing consumer confidence in HONOR’s ecosystem and its ability to deliver flagship-level features at a more accessible price point.
The brand positions the HONOR 600 Series as an “Accessible Flagship,” targeting Malaysian users who demand powerful performance, strong camera capabilities and all-day reliability without stepping into ultra-premium pricing territory.
Flagship Imaging and AI Creativity at the Core
At the heart of the HONOR 600 Series is its imaging system, led by a 200MP Super Sensing Main Camera with CIPA 6.5-level stabilisation — a specification that enables sharper images even at high zoom levels of up to 120x.
A key highlight is the AI Image-to-Video 2.0 feature, powered by HONOR’s latest AI imaging engine. This allows users to transform static photos into dynamic, cinematic clips directly on the device, opening up new possibilities for content creation without the need for third-party apps. Features like “impossible hugs” and “impossible trips” further showcase the brand’s push towards creative, AI-driven storytelling.
Flagship Performance and Massive Battery
Performance differs across the lineup, with the HONOR 600 Pro powered by the flagship Snapdragon 8 Elite chipset, while the standard HONOR 600 runs on the Snapdragon 7 Gen 4 platform. Both devices deliver strong performance gains in speed, efficiency and AI processing.
Complementing this is a massive 7,000mAh silicon-carbon battery, positioning the series among the best in its class for endurance. This ensures extended usage for power users, whether for content creation, gaming or daily productivity.
Ultra-Bright Display and Durable Build
The HONOR 600 Series also pushes display performance with an ultra-bright panel capable of reaching up to 8000 nits, ensuring excellent visibility even under direct sunlight. For prolonged usage, the devices feature 3840Hz PWM dimming, reducing flicker and improving eye comfort.
Durability is another standout aspect, with the series carrying an IP69K rating for water and dust resistance — a rare feature in this segment. Combined with a reinforced structure, the devices are built to handle everyday wear and more demanding environments.
Malaysia Pricing and Launch Promotion
In Malaysia, the HONOR 600 Pro is priced at RM3,099 for the 12GB+256GB variant and RM3,299 for the 12GB+512GB model. The HONOR 600 (12GB+512GB) is priced at RM2,599. Both models are available in Orange, Golden White and Black.
To celebrate the launch, customers will receive a free gift bundle worth up to RM1,326, which includes a RM200 instant rebate, a complimentary HONOR Watch X5i, as well as extended warranty coverage, screen crack protection and liquid damage protection.
The HONOR 600 Series is available now via HONOR Experience Stores nationwide, HONOR Malaysia’s official online store, and authorised platforms on Shopee, Lazada and TikTok Shop.
