ANKER Innovations has marked a major milestone in its regional expansion with the preview of its first Southeast Asia Boutique Store in Malaysia. Located at IOI City Mall, Putrajaya, the new outlet brings together the company’s ecosystem of brands including ANKER, soundcore, eufy, and eufyMake under one roof, offering Malaysian consumers a more immersive and hands-on retail experience across multiple product categories.
According to ANKER Malaysia Country Manager Victor Liao, Malaysia continues to be a key market for the company’s Southeast Asian growth strategy, supported by strong performance across both e-commerce and offline retail channels. The new boutique store represents the next phase of the company’s local expansion, enabling customers to discover and experience the full ANKER Innovations ecosystem in a more interactive environment.
For over 15 years, ANKER Innovations has built its reputation around consumer technology products spanning charging solutions, audio devices, smart home products, and creative tools. The new store reflects that broader ecosystem approach, while also reinforcing the company’s focus on direct consumer engagement and after-sales support.
Visitors to the boutique store can explore ANKER’s latest charging products, including flagship offerings such as the ANKER Prime Power Bank (26K, 300W), ANKER Prime Charger (250W, 6 Ports), and the ANKER Prime Wireless Charging Station with MagGo and AirCool technologies. As the world’s leading mobile charging brand, ANKER continues to position itself at the forefront of fast-charging and power delivery innovation.
The store also showcases soundcore’s latest audio lineup, featuring products such as the soundcore Sleep A30, soundcore Work, AeroClip, and Liberty 5 Pro. The audio brand focuses on delivering immersive listening experiences through features such as adaptive noise cancellation, high-resolution audio, and custom-tuned sound profiles designed for work, travel, fitness, and entertainment.
Meanwhile, eufy expands the experience into the smart home segment with a range of robotic vacuum cleaners, home security systems, and AI-powered smart living devices. ANKER Innovations also highlighted eufy’s growing focus on products tailored for mothers and babies, further broadening its ecosystem beyond traditional consumer electronics.
Another highlight is the inclusion of eufyMake, the company’s latest creative technology brand focused on digital fabrication and 3D printing solutions. Guided by the “Make it Real” philosophy, eufyMake aims to provide accessible creative tools for creators, hobbyists, and users interested in personalised digital creation.
To enhance the retail experience further, the boutique store includes an interactive UV printing zone where customers can personalise selected products with custom designs. ANKER Innovations has also integrated a dedicated after-sales service centre within the store, offering customers convenient support and reinforcing its end-to-end customer service strategy.
In conjunction with the store’s soft opening beginning 25 April 2026 and its grand opening on 24 May 2026, ANKER Innovations is offering a series of exclusive promotions. Customers can enjoy tiered discounts of 10% off with a minimum spend of RM400 or 15% off with purchases above RM800 from 25 April until 24 June 2026.
The company is also running a Purchase & Win campaign from 25 May to 24 June 2026, where customers stand a chance to win prizes including the eufy C28 Omni Robot Vacuum worth RM2,299 and laptop chargers with no minimum spending required. In addition, selected ANKER product bundles will be offered from as low as RM5.10 per set for the first 100 customers starting from 24 May 2026.
The ANKER Innovations Boutique Store is located at L2-11, 2nd Floor, IOI City Mall, Putrajaya, and operates daily from 10am to 10pm.
