TikTok is now overwhelmingly popular that even YouTube wants to join in the fun. To compete with TikTok, reports revealed that the video streaming app might be launching something similar called “Shorts”.
Shorts will also be a mobile app that allows you to make short videos using licensed music from YouTube Music’s catalog. However, that won’t be the only thing YouTube needs to compete with TikTok. Other factors like video filters and effects should also be considered if YouTube is trying to get Shorts to be an equal competitor to TikTok.
There’s no denying that TikTok has grown rapidly in a short amount of time. According to The Information, TikTok had a 15% increase in terms of first-time downloads from Play Store and App Store. It has become so viral that many are also sharing their TikTok videos to other social media like Facebook and Instagram.
YouTube is not the only one; Facebook also created Lasso — its own version of TikTok — while Instagram was reported to have launched a feature called “Reels” that resembles TikTok.