Southeast Asia’s ride-hailing platform Grab has just entered a partnership with Citi. The result of that partnership would see Citibank credit cards holders being able to pay for their Grab rides with Citibank credit card points.
Currently available in Singapore and the Philippines, with Indonesia, Malaysia and Thailand to be included shortly, the initial phase of Grab and Citi’s partnership will allow Citibank credit card holders to receive a discounted first ride, so long as they add said credit card to GrabPay. On the other end of things, Grab customers who sign up for a Citibank credit card will receive USD50 worth of free rides.
“We are thrilled to partner with Citi to extend its best-in-class loyalty capabilities to make it easier to serve and reward our customers in the region,” says Joel Yarbrough, Head of Payments and Commerce Product for Grab. “We have seen that the rapid adoption of mobile and other digital channels has truly transformed how and where people bank and we are delighted to partner with Grab. By integrating our services into key applications such as Grab we also will drive growth in our cards business via new acquisitions and increased customer loyalty,” says Anand Selva, Head of Asia Pacific Consumer Banking for Citi.
