Apple is still on top of the game when it comes to their products and services, and their financial results in the fiscal 2018 fourth quarter that ended 29 September is the solid proof of their success.
With the quarter revenue of $62.9 billion, Apple reached a 20% increase compared to the $52.5 billion in year 2017 and almost 47 million units of iPhone were sold in just three months, with the international sales contributing to 61% of the revenue. Apple also announced the EPS (earnings per share) that has a 41% growth with the quarterly earnings per diluted share of $2.91 and cash dividends per share of $0.73 for Apple’s common stock, an increase of $0.10 compared to last year’s amount. It is also noteworthy that the service revenue also increased by 27%, reaching $10 billion in the fourth quarter, and to sum it up; the company has just achieved the strongest revenue and earnings of Apple’s history.
Of course, Apple’s success is due to the constant support from its loyal customers and its ability to attract new customers, whether it is in the States or globally. The iPhone 8, iPhone 8+ and iPhone X are still getting substantial sales and the launch of the new iPhones were successful and well-accepted which is a major factor when it comes to Apple’s high revenue. The success in sales of Apple products factored from the reputable brand image that Apple has been bearing and bolstering, in addition to the constant advancements in its technology that continues to make Apple a strong competitor.
Apple also estimated a revenue of at least $89 million for its fiscal 2019 first quarter and a gross margin between 38% to 38.5%. This is definitely feasible with the recent launch of the new MacBook Air, the Mac mini and the iPad Pro with major upgrades, especially with the iPad Pro that has left a huge impact during the launch.
