vivo Malaysia is expanding its flagship imaging lineup with the introduction of two new models under the X300 Series, namely the vivo X300 Ultra and vivo X300 FE. As part of its ongoing collaboration with ZEISS, both devices are positioned to cater to different types of users, with the Ultra model targeting creators who demand professional-grade tools, while the FE variant focuses on delivering flagship imaging in a more compact and accessible form factor.
vivo X300 Ultra: A Cinematic Imaging Powerhouse
Leading the lineup is the vivo X300 Ultra, a device clearly designed for creators who want full control over their photography and videography workflow. At its core is the ZEISS Master Lenses system, featuring a triple-lens setup that includes a 14mm ultra-wide lens, a 35mm documentary lens, and an 85mm APO telephoto camera with gimbal-grade stabilisation.
The device pushes boundaries further with its Dual 200MP ZEISS cameras at 35mm and 85mm focal lengths, enabling high-resolution capture across different shooting styles, from portraits to documentary-style photography. This setup is complemented by a new Pro Video Mode that supports 4K 120fps recording across all lenses, alongside Dolby Vision with multi-focal 10-bit log recording, making it a serious tool for mobile videography.
vivo has also introduced a suite of upgraded imaging features including Refined Portrait for more natural tonal transitions, Flash Portrait for improved low-light shots, and Street Photography 3.0, which enhances colour science and burst shooting capabilities. Landscape Mode 2.0 further adds professional controls and improved dynamic range, while the NICE algorithm powers Tracking Snapshot for better subject tracking in fast-moving scenarios.
To extend its capabilities, the X300 Ultra supports the new ZEISS Telephoto Extender Gen 2, offering 200mm and 400mm equivalent focal lengths, significantly boosting zoom performance. For users who want a more camera-like experience, vivo is also offering an optional Imaging Grip Kit, complete with physical controls such as a shutter button and zoom lever.
The device is paired with a large 6.82-inch display and comes in Steppe Green and Volcano Black colour options, reinforcing its premium and camera-inspired design.
vivo X300 FE: Compact Form, Flagship Imaging
For users who prefer a more compact device without sacrificing camera performance, the vivo X300 FE offers a balanced alternative. Featuring a slim 7.99mm body, the device is designed for comfortable one-handed use while maintaining a premium aesthetic across colour options such as Mist Purple, Glow White, and Luxe Black.
Despite its smaller footprint, the X300 FE still delivers strong imaging capabilities through its ZEISS-powered camera system. It features a 50MP main camera, a 50MP telephoto lens, and an 8MP ultra-wide sensor, with support for up to 100x hyper zoom. With the ZEISS Telephoto Extender Gen 2, users can extend focal length up to 200mm, providing additional flexibility for long-range shooting.
The device is built to handle a wide range of shooting scenarios, from street photography to live events, while maintaining consistent image quality. Complementing the camera system is the ZEISS True Colour Display, ensuring accurate colour reproduction whether capturing, editing, or consuming content.
Pre-Order Offers and Availability in Malaysia
Both the vivo X300 Ultra and vivo X300 FE are now available for pre-order in Malaysia until 22 May 2026. Customers who pre-order the X300 Ultra will receive an RM900 cash rebate along with a COMAN Aluminium Photography Tripod worth RM299. Meanwhile, X300 FE buyers will get a JBL speaker worth RM299 and vivo Buds Pro worth RM199.
In addition, both models come bundled with vivo Care benefits, including a 1+1 year extended warranty and 180 days of screen crack protection.
vivo is also offering purchase-with-purchase deals, including 30% discounts on the ZEISS Telephoto Extender Gen 2 and Gen 2 Ultra, along with bundled kits that provide additional savings for users looking to enhance their mobile photography setup.
Exclusively at vivo Concept Stores, customers can enjoy up to 24 months 0% interest instalment plans, alongside additional rebates with selected bank partners and PayLater options. Trade-in programmes are also available, offering further flexibility for those upgrading to the new X300 Series.
With the introduction of the X300 Ultra and X300 FE, vivo is clearly doubling down on its imaging-first strategy, offering Malaysian consumers more choice depending on whether they prioritise professional-grade performance or compact everyday usability.
