Home News Sony Malaysia announces the Cybershot RX100 III

Sony Malaysia announces the Cybershot RX100 III

by Warren
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Sony Malaysia has just announced the successor to the amazingly compact yet powerful Cybershot RX100 II and the new name is obviously the RX100 III, this new bad boy has an updated 20.1 Megapixel sensor with a 24-70mm f1.8-2.8 lens, supports 50 Mbps high bit rate Full HD video recording and finally, you’re able to flip the LCD for selfies just like theSamsung NX Mini which we’re currently reviewing.

Key Features
•Bright, wide angle ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens
•Clear, retractable OLED Tru-Finder™ with ZEISS® T* coating
•20.1 effective megapixel back-illuminated 1.0-type Exmor R™ CMOS sensor and powerful BIONZ X processor
•50 Mbps high bit-rate Full HD movies with XAVC S support
•LCD flips for easy selfies
•4K still image output
•Evolved manual controls and new custom button
•Support for PlayMemories Camera Apps

Crafted in tough, travel-friendly aluminium for lightness and looks, the Cyber-shot™ RX100 III builds on the acclaimed reputation of its predecessors. An uprated lens and speedy image processor are complemented by a retractable OLED Tru-Finder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD – all in a stylish fixed-lens camera that’s truly pocket-sized.

Brighter and wider than before, the ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens captures everything from expansive landscapes to soulful portraits. Thanks to a large F2.8 maximum aperture at its telephoto end, subjects stand out crisply against smooth background bokeh. The lens’s impressive light-gathering power also allows faster shutter speeds to freeze fast-moving subjects. A built-in 3-stop (1/8) Neutral Density filter gives even more creative flexibility with sun-drenched exteriors or intentionally-blurred shots of moving water.

Another eagerly awaited addition to the Cyber-shot™ RX100 III is its high-contrast retractable OLED Tru-Finder™ that offers bright, detailed viewing with the camera held to your eye. The viewfinder’s optical surfaces include a ZEISS® T* coating that dramatically reduces reflections and delivers exceptional corner to corner clarity. There’s also a handy eye sensor that automatically switches between viewfinder and monitor display.

The speedy BIONZ X processor also powers exciting new video features. In a Cyber-shot™ first, the RX100 III now supports the efficient XAVC S format. Based on the professional XAVC standard, it records stunning Full HD video footage at up to 50 Mbps with minimal artefacts and noise – even with busy, movement-packed scenes. Want to capture every nuance of that golf swing, tennis serve or balletic leap? HD footage can be recorded at 100 fps in XAVC S mode for silky smooth slow motion replays via an application like Sony’s PlayMemories Home application.

Pricing has yet to be revealed by Sony Malaysia however it will be available from June onwards. Stay tuned.

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