Have you ever wondered what tech goes inside a tobacco heating device?

Enter IQOS ILUMA, the next level tobacco heating device with SMARTCORE INDUCTION SYSTEM™. IQOS ILUMA is the latest generation of IQOS that provides real tobacco taste satisfaction with no smoke and no cleaning, ever.

Before we dive into the details, it is important to learn how IQOS came to be.

Celebrating its 10th anniversary in 2024 with more than 20 million consumers having made the switch globally, IQOS is an innovative tobacco heating device developed by scientists and engineers in Philip Morris International’s R&D centers in Switzerland and Singapore.

First unveiled in Japan and Italy in 2014, IQOS devices create a smoke-free environment by heating instead of burning, making it an ideal alternative to cigarettes.

Is IQOS like a vape?

Well, IQOS isn’t a vape and works differently.

Heated tobacco products and vapes offer different experiences primarily due to their methods of generating inhalable aerosol.

Tobacco heating devices, like IQOS, heat up specially designed tobacco sticks. This process avoids combustion, thereby removing smoke and ash. IQOS emits significantly lower levels of harmful chemicals compared to cigarettes.*

[Important Information: IQOS is not risk-free.]

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com.

How is IQOS ILUMA different from previous models?

Like previous IQOS devices, IQOS ILUMA continues to deliver a smoke-free experience with a stylish design.

Using SMARTCORE INDUCTION SYSTEM™,  IQOS ILUMA heats specially-designed tobacco sticks without the use of a heating blade.

SMARTCORE STICKS™, which work exclusively with IQOS ILUMA, contains a metal heating element that contacts with the induction system to offer seamless tobacco heating, so it doesn’t leave any tobacco residue and doesn’t need to be cleaned, ever.

IQOS ILUMA comes in three stylish models, namely IQOS ILUMA PRIME, IQOS ILUMA, and IQOS ILUMA ONE, with different form factors to suit one’s preference.

IQOS ILUMA PRIME

IQOS ILUMA PRIME is an all-new device and the most advanced IQOS device ever produced, with the charger featuring a textured flap that keeps the holder in place.

It has an impressive, anodized aluminum charger with rounded corners that makes it extremely comfortable to hold.

IQOS ILUMA PRIME is available in four stylish and premium color options of Obsidian Black, Jade Green, Gold Khaki, and Bronze Taupe.

IQOS ILUMA

IQOS ILUMA brings out the familiar design of the IQOS ORIGINALS DUO while still keeping things fresh.

The charger features a matte surface that feels good when running your fingers over it, complemented with beautifully rounded corners that offer great ergonomics.

Users can stylishly retrieve and store the holder by simply sliding it in and out of the charger.

Like IQOS ILUMA Prime, IQOS ILUMA provides 20 uses per charge.

IQOS ILUMA comes in five colorways of Moss Green, Sunset Red, Azure Blue, Pebble Beige, and Pebble Grey.

IQOS ILUMA ONE

IQOS ILUMA One is designed with portability in mind. As an all-in-one device, it is perfect for those who prefer  a simple and stylish device. Just take it out of your pocket and you are all set.

Five beautiful colorways are offered for IQOS ILUMA ONE, including Azure Blue, Sunset Red, Moss Green, Pebble Grey, and Pebble Beige.

IQOS ILUMA – Redefining tobacco heating devices

IQOS ILUMA is the next-level alternative to cigarettes that redefines the way tobacco is experienced.

Discover next level tobacco heating devices with the IQOS ILUMA on their official website.

Article Disclaimer
This informative article is brought to you by Philips Morris International Malaysia.

This product is not risk-free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

If you don’t smoke, don’t start. If you smoke, quit. If you don’t quit, change. The best choice would be to quit completely or not start at all.

**IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations or lil, as this may cause damage to your device. More information on www.iqos.com