Home Featured How the OPPO F9 Starry Purple sparked the collaboration between OPPO and SHISEIDO?

How the OPPO F9 Starry Purple sparked the collaboration between OPPO and SHISEIDO?

by Warren

The OPPO F9 broke the conventional smartphone design by being the first mid-range device to come with a gradient color chassis and frame, not to forget to mention its full screen design with a good looking water drop notch, combined with great mid-range performance hardware and the revolutionary VOOC Flash Charge feature, making it the most beautiful yet capable mid-range smartphone that we have ever seen.

However, things start to get interesting when OPPO announced the Starry Purple color of the OPPO F9, as it has partnered with world renowned cosmetics brand SHISEIDO in releasing a limited-edition gift box, which comes with a free make up service and a Primrose Sun lipstick.

A brand collaboration might seem common to the average person, but the partnership between OPPO and SHISEIDO goes further than just that.

As a smartphone company, not only OPPO is in pursuit of being the most popular smartphone brand, it also wants its customers to relate its products to their lifestyle for convenience, which is why making a smartphone according to its customer’s requirements just isn’t enough, the company also seeks collaborative opportunities to complete the user experience and offer more value to its customers.

Just like the bold effort to create the stunning OPPO Find X, which further signifies that a smartphone is more than what it is, but a beautiful masterpiece with a perfect marriage of powerful advanced technology, OPPO has made a huge effort to produce the best and unique smartphone design that excites and one that everyone will love.

The collaboration between OPPO and SHISEIDO was made possible due to shared goals and target audience, which they both strive to continuously innovate and share the same corporate culture of providing high end products, services and brand image to customers, while at the same time using high tech approach in making great products.

Like the OPPO F9, SHISEIDO has also launched a completely new line up of cosmetic products this year to excite its customers. During the launch of the OPPO F9 Starry Purple, OPPO and SHISEIDO has teamed up to perform a live make up session for its fans and has even given them the opportunity to engage with artistes Ayda Jebat and Hebe Tien, this allows both brands and its customers to get closer in such an event, in return creating customer loyalty towards the products.

This is the very first time that OPPO has successfully collaborated with a cosmetics brand for a smartphone launch, and it proves that the OPPO F9 isn’t just a mere communication device, but a beautiful product that blends well with one’s lifestyle and needs. Unlike other companies, OPPO didn’t increase the price for the OPPO F9 Starry Purple SHISEIDO Gift Box, as it wants to deliver the ultimate value and brand experience to its customers.

The OPPO F9 Starry Purple is now readily available for purchase at OPPO’s official online store at Lazada for RM1,399.

This feature story is proudly sponsored by OPPO Malaysia

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