NVIDIA has launched its latest groundbreaking GPUs, the GeForce RTX™ 50 Series, designed to redefine performance for gamers, creators, and developers. Powered by the innovative NVIDIA Blackwell architecture, these GPUs introduce advancements in AI-driven rendering, ray tracing, and digital human technologies.
The Blackwell Revolution
The new Blackwell architecture features fifth-generation Tensor Cores and fourth-generation RT Cores, enabling unprecedented levels of computing power. Jensen Huang, NVIDIA’s founder and CEO, described Blackwell as “the most significant computer graphics innovation since programmable shading was introduced 25 years ago.”
The flagship GeForce RTX 5090 GPU boasts 92 billion transistors and over 3,352 trillion AI operations per second (TOPS), delivering up to 2x the performance of its predecessor, the RTX 4090. For laptop users, the Blackwell-powered GPUs bring all the desktop features, improving portable performance and battery life by up to 40% with NVIDIA Max-Q technology.
DLSS 4: A New Standard in AI Rendering
The GeForce RTX 50 Series introduces DLSS 4, which utilizes Multi Frame Generation to create up to three AI-generated frames per rendered frame. This innovation boosts frame rates by up to 8x while maintaining responsiveness through NVIDIA Reflex technology.
DLSS 4 also incorporates the industry’s first real-time application of transformer model architecture, enhancing stability, detail, and anti-aliasing. Over 75 games and applications will support DLSS 4 at launch.
Breakthroughs in Realism and AI Integration
NVIDIA’s RTX Neural Shaders elevate real-time graphics by embedding small AI networks into programmable shaders, enabling film-quality materials and lighting. Technologies like RTX Neural Faces and RTX Mega Geometry deliver lifelike characters and environments, rendering up to 100x more ray-traced triangles in a scene.
For developers and gamers, the NVIDIA ACE suite introduces autonomous game characters capable of perceiving, planning, and acting in dynamic environments. This AI-driven system is set to revolutionize gameplay in titles like PUBG: BATTLEGROUNDS and InZOI, offering smarter NPCs and adaptive raid bosses.
AI for Creators and Everyday Users
The RTX 50 Series supports FP4 precision, doubling performance for AI image generation models like FLUX and enabling smaller memory footprints for generative AI. NVIDIA also introduced Project R2X, a vision-enabled PC avatar that acts as a virtual assistant, alongside new tools for streamers such as Studio Voice and Virtual Key Light.
Availability and Pricing
Desktop models, including the RTX 5090 ($1,999), RTX 5080 ($999), and RTX 5070 Ti ($749), will roll out starting January 30, with laptops featuring the new GPUs launching in March. NVIDIA’s Founders Editions will be available directly from nvidia.com and select retailers, with custom models from leading brands like ASUS, MSI, and Razer.
The GeForce RTX 50 Series represents a bold leap forward, offering unparalleled performance and innovation across gaming, content creation, and AI development.
