China has always been a market that gets exclusive product colors due to its culture, and Microsoft has just announced that it will be selling a Blush color (literally pink) of its latest Surface Laptop 2 in China, while Microsoft didn’t specify the reason behind this decision, it has given credit to its talented designer on the Surface design team.
The Surface Laptop 2 will go on sale in some markets starting tomorrow and comes with the necessary hardware updates, such as 8th Gen Intel CPUs and increased base RAM at 8GB, while retaining very much the same hardware design as its predecessor and promises over 85 percent of performance improvement.
Gadgets with gold and pink colors are generally well received in Chinese markets, as it signifies luxury in the Chinese culture, its no wonder that Microsoft wants to have that color exclusively made for the market to attract premium customers, which could be taking an example of how Apple is selling iPhones in the Chinese market.