Honda Malaysia is accelerating into 2026 with an ambitious product and technology roadmap, announcing plans to launch six new models this year while debuting its new S+ Shift hybrid technology as part of its broader electrification strategy. Alongside this, the company has set a baseline sales target of 60,000 units for 2026, signalling confidence in its market positioning amid evolving consumer preferences and growing demand for electrified vehicles.
The refreshed direction underscores Honda Malaysia’s commitment to its long-standing “Fun to Drive” philosophy, which continues to guide its product development and engineering approach. Rather than focusing solely on efficiency or practicality, the company is emphasising emotional engagement behind the wheel, supported by advanced technologies that enhance both performance and driving enjoyment.
Honda Malaysia Managing Director and Chief Executive Officer, Narushi Yazaki, highlighted that a Honda vehicle is designed to create an immediate connection with drivers from the moment they step inside. He described the brand’s engineering philosophy as one that prioritises intuitive handling, responsive performance and an overall driving feel that resonates emotionally with its customers.
The introduction of S+ Shift technology marks a significant milestone in this direction. Designed to enhance driver engagement, the system is expected to make acceleration feel more dynamic and responsive, adding a sportier character to Honda’s hybrid driving experience. According to Yazaki, this reflects Honda’s distinctive approach to electrified mobility — one that blends efficiency with excitement rather than treating hybrids purely as eco-focused vehicles.
In parallel, Honda Malaysia will continue expanding its e:HEV hybrid lineup, making its advanced hybrid system more accessible across a wider range of models. Having pioneered hybrid technology since 2004, the company says its continued investment reinforces its reputation as a leader in reliable, performance-driven electrification. This strategy also aligns with Malaysia’s broader shift toward cleaner and more sustainable mobility.
Beyond product launches, Honda Malaysia is also refining its overall model lineup to better match shifting consumer demand. By streamlining its offerings, the company aims to make it easier for buyers to find a Honda that fits their lifestyle, whether they prioritise performance, efficiency, comfort or technology.
Customer experience remains a key focus as well. Honda Malaysia is strengthening its dealership network and improving both sales and after-sales services to ensure a seamless ownership journey. These efforts are intended to reinforce brand loyalty and maintain Honda’s leadership across every customer touchpoint.
The company enters 2026 from a position of strength, having sold over 72,301 units in 2025 despite a rapidly changing automotive landscape. Honda Malaysia also maintained its leadership in the Non-National Passenger Vehicle Segment for the 12th consecutive year, further cementing its 25-year legacy in the country.
As it moves forward with a “Challenging Spirit,” Honda Malaysia has expressed gratitude to its customers for their continued trust and support. With six new models, new hybrid technology and a clear strategic direction, the brand is positioning itself to remain a dominant force in Malaysia’s evolving automotive market throughout 2026 and beyond.
