Facebook’s continues its march towards making its Videos feature feel more like YouTube today. How so? Well, according to Recode, Facebook will soon begin putting ads in the middle of publisher’s videos.
Currently in its “test” period, this ad system will allow video publishers to implement “mid-roll” ads on their videos. Of course, said video must fulfill certain criterias before being allowed to do so. Right now, Facebook is dictating the ads can only be shown after the video is played for at least 20 seconds. Additionally, video publishers who are looking to insert multiple ads into a single video must space their ads to be at least two minutes apart. These ads can last up to a maximum of 20 seconds.
Live streamers will also be given access to ad tools and will also be subjected to certain criterias that are different than the regular videos. For one, ads can only be inserted into live a live broadcast only after a broadcast has gone on for at least four minutes. Streams will also need to have 300 concurrent viewers as well. Assuming the streamer manages to fulfill the criterias, they’ll be able to take an ad break that lasts for 20 seconds.
As for the revenue split, video publishers and livestreamers will get 55% of the split. Meanwhile, Facebook will pocket the remaining 45%.
Source: Recode
