Oppo hints at the introduction of new sub-brand Reno

Image credit: Tech Radar

Oppo are slowly taking strides to become a major player in the smartphone industry – they’ve introduced a prototype with 10x zoom, pop-up cameras, their Realme sub-brand to penetrate the budget market, and now, with the introduction of a second sub-brand, Reno.

According to Tech Radar, Oppo had released images of the logo along with a few art works onto their official Weibo page, announcing the inevitable arrival of the brand.

Image credit: Tech Radar

We suspect the name to bare no relation to the American city; but what we do suspect is that Reno will be Oppo’s avenue to reach a younger, more expressive audience. We say this because their logo is laced with colors – it’s reminiscent of abstract art. Even the letter ‘e’ in Reno is tilted ever so slightly for extra aesthetic flair.

Reno is also expected to introduce a debut device sometime this year, however no solid details of the phone have been released yet. Watch this space for more deets on the mysterious brand.

Related posts

Yaber launches T2 series 1080p portable projector for RM1799

Infinix set to introduce its most expensive smartphone next week

This Casio watch has Bluetooth and tracks your steps for RM369