Hong Leong Bank has just launched their Bank’s Digital Day 2018 campaign, they started the event by announcing that 48% of their users are using digital and mobile platforms for their banking transaction at the end of 2017 and they expect it to grow to 73% in due time.
Keeping up with their belief in online banking, the company has launched HLB Digital Day AR Challange using the Facebook Augmented Reality platform to showcase their digital services and products that are currently available and as a way to engage and reward their customers. Seven AR filters will be released which will show the Bank’s digital tools like facial recognition, payment request, AI Chatbot, Pay Mobile, Conversational AI, Scan and Pay. Everyone is welcomed to join the challenge, all you need to do is snap and share a photo with the filters and receive 7,000 Baskin Robbins e-voucher as well as be in the running to win of the seven RM7,000 fixed deposits with tenures of seven months.
