Apple has announced the launch of the highly anticipated iPhone 16 and iPhone 16 Plus, introducing a host of powerful features and enhancements. Built around the new A18 chip, the devices deliver groundbreaking advancements in performance, camera capabilities, and battery life. The iPhone 16 lineup also introduces Apple Intelligence, a personal assistant system that harnesses the power of Apple silicon to offer contextual intelligence while protecting user privacy.
The new models, available in black, white, pink, teal, and ultramarine, will be available for pre-order starting September 13, with in-store availability on September 20.
Apple Intelligence and A18 Chip: Redefining Performance and Privacy
The iPhone 16 and iPhone 16 Plus mark a significant leap forward with Apple Intelligence, a personal system designed to assist users with tasks by understanding their context. Using Apple-built generative models and the A18 chip, Apple Intelligence can perform actions across apps, rewrite text, transcribe audio, and prioritize important emails—all while maintaining data privacy through Private Cloud Compute, an innovation that ensures sensitive information remains secure.
The A18 chip, built on second-generation 3-nanometer technology, boosts both performance and efficiency. With a 16-core Neural Engine capable of running machine learning models twice as fast as the A16 chip, users can enjoy faster processing, smoother gaming, and enhanced AI-driven features. The 6-core CPU is 30% faster than its predecessor, and the 5-core GPU offers up to 40% faster graphics performance, enabling AAA gaming experiences on the go.
Camera Control and Advanced Photography
A standout feature of the iPhone 16 lineup is Camera Control, which provides a new way to capture and interact with photos and videos. Camera Control includes a tactile switch, a precision force sensor, and capacitive touch, allowing users to easily launch the camera, adjust zoom, exposure, and focus, or start video recording with a simple press.
The iPhone 16 also features a 48MP Fusion camera with a 2x Telephoto option, enabling users to capture high-quality, close-up images. The Ultra Wide camera offers macro photography and gathers up to 2.6x more light for better image quality. Next-generation Photographic Styles allow users to personalize their photos with real-time adjustments that enhance colors and skin tones.
For users of the Apple Vision Pro, iPhone 16 supports spatial photo and video capture, adding depth to photos and videos when viewed through the Vision Pro headset.
Design and Durability
The iPhone 16 and 16 Plus boast a refined design, offering a Ceramic Shield that is twice as tough as previous generations and better heat dissipation for extended battery life. Available in 6.1-inch and 6.7-inch Super Retina XDR displays with OLED technology, the models are built for durability with water and dust resistance.
A new Action button on both models allows quick access to essential functions, including the camera, flashlight, voice memos, and third-party app features, offering an even more customizable experience.
iPhone 16 and iPhone 16 Plus Malaysia Pricing and Availability
iPhone 16 and iPhone 16 Plus will be available for pre-order in Malaysia starting September 13, with in-store availability starting September 20, storage capacities for both phones will as usual come in 128GB, 256GB and 512GB, with prices starting at RM3,999 for the iPhone 16 and RM4,499 for the iPhone 16 Plus, these prices are notably lower than the previous model which is assumed to be the recent appreciation Malaysia Ringgit.