Privacy is one of the most important aspects when it comes to user data, and Google is heading the right way to make it easier for users to protect and control their data with its new auto-delete controls.
With Location History and Web & App Activity enabled, Google can offer more personalised recommendations such as places to go to and restaurants to dine in, but of course, this can be disabled since the very beginning. Google just wants to make it easier by introducing the auto-delete controls so users don’t have to manually delete their data.
With the new controls, users can choose how long they’d want to keep their data up — either 3 months or 18 months — so once their data passed the expiration date, it will automatically be deleted. Of course, the option to manually delete their data remains.
Location History and Web & App Activity will be the first two features to get these controls, and it is said to be rolling out in the next few weeks.