Facebook wants to compete against YouTube; the social media platform plans to introduce officially licensed music videos in the U.S. starting from August.
New Facebook setting allows MVs to be added to pages automatically
Facebook is adding a new setting that lets them add music videos to an artist’s Page so they won’t have to do it themselves. However, if the Page owner doesn’t turn on the setting, Facebook will automatically create a new Page that’ll feature all the artist’s music videos.
It’s not just their own music videos — Facebook will also include videos they’re featured in. Page owners still have the right to edit and remove any video from their Page if they choose to do so.
Auto-sharing setting allows posting on timelines
There’s also another setting for auto-sharing which allows Facebook to share new music videos on the page’s timeline — this can also be turned off. Allowing auto-sharing will also grant Facebook permission to share insights with the rightsholders.
YouTube isn’t paying record labels enough
Facebook to launch a official Music Videos feature for artists to rival YouTube?
— Matt Navarra (@MattNavarra) July 14, 2020
Back in December 2019, it was reported that Facebook was negotiating with music labels like Universal Media Group, Sony Music and Warner Music Group. These huge companies aren’t satisfied with the amount of money YouTube pays them, but they also can’t risk losing a valuable platform to promote their artists.