Within these past few years, Google has been creating and experimenting with a lot of websites and apps to see what users would love to use. Not too long ago, Google has announced that they will be shutting down “Allo”, one of their failed chat app.
But it was not surprising to many, as they have announced that they have paused investment in Allo back in April. According to the head of the communications group at Google, Anil Sabharwal, “Allo as a whole has not achieved the level of traction we’d hope for”. Google reported that Allo will continue to work until March 2019 and users will be able to export their conversation history until then.
Meanwhile, Google will focus fully on the development of Messages, its other chat app for Android phones. Earlier this year, Google announced that it was working with mobile carriers on a new Rich Communication Services (RCS) standard, an upgrade to classic SMS texting, to make messaging work better across Android devices, and bring users features like read receipts and seamless group chats.
Google also said in its blog post that it plans to support another one of its chat apps, Hangouts, until it makes two of its enterprise apps, Hangouts Chat and Meet, available for non-paying users.