Michelin Malaysia has launched its ‘Tyres Are Not Bananas’ educational campaign to focus on tyre quality and care instead of preoccupation with the date of manufacture as research has proven that performance is not solely based on the age of a tyre. By using bananas and their limited shelf life and freshness as an example, Michelin aims to educate motorists that countdown on the life of a tyre begins with the date of fitment and dedication to regular tyre care.

Participants will be presented with bananas, a content card and Michelin premiums, the competition will run on Facebook and will entail a five-step process that requires participants to post their most creative photograph of them posing with bananas. The 100 most creative photos will receive prizes ranging from movie tickets, Michelin travel bags, and petrol cards, while three Grand Prize winners will each take home a set of Michelin tyres.

The Tyres Are Not Bananas promotional campaign will run from July 12 to August 4, two teams of promoters visiting high traffic areas in the Klang Valley to create awareness among motorists and inviting them to join in the photo competition.