The Samsung Galaxy S7 edge is about to get the feminine treatment as Samsung Malaysia has introduced the Pink Gold edition of the smartphone to the Malaysian market today.

“Samsung continuously endeavours to create products that are innovative, bold and in a class of its own. Besides the functionality and features of the phone, colour choices also play an important role in purchase decisions. With the introduction of the Galaxy S edge Pink Gold, we are offering a softer and more sophisticated look and feel of the Galaxy S7 edge,” says Lee Jui Siang, Vice President of IT & Mobile Business Unit for Samsung Malaysia Electronics.

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With the introduction of the Pink Gold option, the Galaxy S7 edge now comes with a total of five different colours. The Galaxy S7 edge Pink Gold can now be acquired from any Samsung dealer for the recommended retail price of RM3,099.