been asking this question myself many times, why do OEMs want to create something ‘mini’ out of their flagship devices? Is it because of price, marketing or a problem with the flagship device? To have a ‘mini’ or not, that is a question.

At the moment, the most recent competing ‘mini’ flagship smartphones are the HTC One Mini and Samsung Galaxy S4 Mini. The two are basically ripping all features off its flagship sibling and offering it in a less powerful specification, smaller size hardware. To some people, it may not be a bad thing as you are able to enjoy features that the flagship device has to offer without paying so much for a powerful hardware. But my concerns on buying a ‘mini’ smartphone are as below.

Future Proof

Humans are greedy, we always want the cheapest and best stuff in the world, and we’ll never stop hunting for it and even if we manage to get that stuff, we would still want something better than that. The same goes to the case below, ‘mini’ phones are going to bring you features of the flagship smartphone, but we would hope that it has the same up to date software and support as its flagship siblings.

Sadly, this hasn’t been the case. ‘Mini’ phones aren’t always having the priority on receiving the same level of support as its flagship sibling, and we don’t blame this ‘mini’ phones for not able to get them. Reason being, OEMs tend to strip down their hardware too much, such as downgrading to a dual core processor or lesser RAM, and even offering much more lesser ROM storage for the minis. Sure, if you are a power user looking for a powerful smartphone you should definitely go for the flagship rather than purchasing a mini. But what I would like to emphasize here is that there is no point of borrowing a flagship’s name to put on a mini phone if you are not going to make the mini to have the same experience as its flagship sibling.

Therefore, future proof is what buyers should consider when purchasing a ‘mini’ flagship phone, you may get all the things that you want at the start, but may lose something in the end. So think twice before getting a ‘mini’ phone. If you don’t mind about software, then you can forget about this.

Historical Failure

Let’s recall a few mini phones that I can remember – Nokia N97 mini, HTC HD Mini, Sony XPERIA X10 mini, Galaxy S3 Mini. If we take these four phones and add on the two current ones, we have about six mini flagship phones to date. Ask yourselves a question, how many of them do you see successful in the market and selling like hotcakes?

History already tells these OEMs that having manufacture mini smartphones are not feasible and not going to sell as well as their flagship smartphones. Question here is, why do they borrow the flagship’s name and put a ‘mini’ word next to it, what is thetarget that OEMs want? Why do you want to brand the ‘mini’ flagship phones ‘mini’ when you are able to brand it in another name?

I may not be a great marketing guy, but to my understanding, if you are taking a flagship product’s name to put it on a mid range product, customers are going to expect the same quality and level of support for that product, which many OEMs fail to do so. As of now, Samsung and HTC, you guys had better start delivering something.


A flagship phone will have its premium price, so does its ‘mini’ counterpart, and when that premium pricing applies, you just find that it doesn’t make sense, you get to enjoy all the advertised features of the flagship model, but get stripped half of the hardware specifications to get a cheaper pricing. What you pay is what you get, that’s the whole theory of it.

The Bottom Line – Don’t ever name your phones with the ‘mini’ word

The word ‘mini’ sounded cute and small, but don’t ever apply it on names of the flagship smartphones, because they are certainly a different category of the flagship model, and will eventually destroy your brand if you do put a ‘mini’ word on it, because ‘mini’ phones don’t necessarily deliver the same experience as its flagship counterpart. What do you think about OEMs on releasing mini phones? Share with us your thoughts in the comments.


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