BLU, the American smartphone brand has finally made its debut in the Malaysian market today, as we reported a few days back, the smartphone will be distributed by Hot Gadgets Distribution and available exclusively on Lazada, the distributor has in fact brought in nine models to kick off the launch, which comprises of entry-level to flagship offerings, however the phones that are being highlighted in the launch today are the Diamond M, Grand M, VIVO 5 Mini and Pure XR.

The BLU Diamond M and Grand M are the company's entry level smartphones, they both come equipped with a Mediatek MT6580 quad-core processor, 512MB of RAM and a 5-inch FWVGA display. Both phones feature pretty good build quality despite of its entry-level specs, the Diamond M features a diamond styled back cover while the Grand M has a metalic body. When its come to their cameras, they both come with 5-megapixel main cameras, the front camera of the Diamond M and Grand M are 2-megapixel and 3.2-megapixel respectively, both devices sport a 2,200mAh battery. The BLU Diamond M and Grand M is priced at RM299 and RM369 respectively.

If you prefer a smaller smartphone, the BLU VIVO 5 Mini is literally a beautiful iPhone 5 clone that features pretty much the same specs sheet as the former, though it does come with a significant smaller 1500mAh battery and a 4-inch display that produces a WVGA resolution, the phone will cost you RM299.

While BLU considers the Pure XR smartphone as its flagship offering, the phone is shamelessly equipped with a Mediatek Helio P10 octa-core processor along with 4GB RAM and 64GB of storage, the phone is rather impressive when it comes to features as the 5.5-inch Full HD display features 3D Touch, which allows you to call out shortcuts to certain apps by applying touch pressure on the screen, it also shamelessly copies Samsung's edge screen feature that lets you access app shortcuts by holding and pressing the side of the display when you are at the home screen.

Otherwise, the Pure XR has a pretty impressive 16-megapixel main camera with a f/1.8 aperture, while it comes with a 3000mAh battery and supports 9V/2A fast charging.

For a limited time, Hot Gadgets will be bundling JBL products with BLU smartphones purchased on Lazada Malaysia, the pricing and promotion of the devices are listed as below:

  • BLU Pure XR - RM1,799 (free JBL Charge 3 SE, worth RM829)
  • BLU VIVO 6 - RM799 (free JBL Everest 300, worth RM799)
  • BLU VIVO 5R - RM1,099 (free JBL Trip, worth RM429)
  • BLU VIVO XL2 - RM899 (free JBL Reflect Mini, worth RM279)
  • BLU LIFE MAX - RM599 (free JBL Grip 100, worth RM129)
  • BLU Energy Diamond - RM439 (free JBL Grip 100, worth RM129)

All BLU smartphones will come with a 2-year warranty, where BLU is giving a 1-to-1 exchange during the first year. For more information, head over to www.bluproducts.com