Acer Malaysia today announced the launch of its latest product range under the Acerpure brand, marking its entry into the personal haircare market.
The new Acerpure Beauty lineup aims to elevate at-home grooming to professional standards. In addition, Acerpure also introduced a night light feature to its Acerpure Cool C3 air purifier and circulator, further enhancing its innovative home appliances collection.
Acerpure Beauty HD2 DS744-10W: Professional Haircare at Home
The flagship product of Acerpure’s haircare line is the Acerpure Beauty HD2 DS744-10W, a 2-in-1 ionic hair dryer and styler designed for powerful, precise, and gentle haircare. Equipped with a 110,000 RPM brushless motor, it delivers a strong air flow of up to 16L/s while maintaining a low noise level, ensuring rapid drying without the usual loud noise.
The device features cutting-edge 220 million high-concentration anion technology to reduce frizz and enhance shine. Its AI-powered Hair Care Mode switches between hot and cool air to prevent heat damage, with an intelligent temperature control system that adjusts air temperature over 1,000 times per second for optimal hair protection.
Weighing just 400g, the HD2 DS744-10W comes with seven detachable styling attachments, enabling users to achieve a variety of looks, from sleek straight hair to voluminous curls. A Smart Clean function ensures low maintenance by reversing airflow to eliminate dust and debris. Priced at RM999, it is available at the Acer eStore and official Acerpure stores on Shopee.
Acerpure Cool C3: The Perfect Bedroom Companion
In addition to the haircare line, Acer Malaysia also introduced the upgraded Acerpure Cool C3, a compact air purifier and circulator designed to keep indoor air clean and fresh. This versatile device offers 3D spiral airflow for efficient cooling, while its 3-in-1 HEPA filter captures allergens, bacteria, and viruses. The newly added night light feature creates a calming ambiance, ideal for bedrooms and nurseries.
With noise levels as low as 25 dB, the Acerpure Cool C3 ensures quiet operation, while user-friendly features such as manual vertical adjustment and automatic horizontal oscillation provide convenience. The device retails for RM999 and is available at the Acer eStore and Shopee.
Exclusive Launch Promotions
To celebrate the arrival of Acerpure Beauty, Acer Malaysia is offering exclusive promotions at its roadshow in Pavilion Bukit Jalil from 26 to 29 September 2024. Customers can enjoy a RM250 discount on new products and up to RM1,350 off select items. Additionally, those who purchase select models will have the opportunity to buy the Acerpure Beauty HD364-10W hair dryer for just RM59 (retail price RM159).
Customers who spend over RM500 in a single receipt stand a chance to win exciting prizes, including the grand prize of an Acerpure Aqua water purifier worth RM3,599.
For more information, visit the Acer eStore or official Acerpure stores on Shopee.